Everyone should see this video. It is absolutely brilliant, inspiring and full of hope for the future.
"http://www.ted.com/talks/jason_clay_how_big_brands_can_save_biodiversity.html":http://www.ted.com/talks/jason_clay_how_big_brands_can_save_biodiversity.html
Also, anyone who doesn't know of "TED.com":http://www.ted.com absolutely should.
Chris